University Marketing & Communications
Your story is the Furman story, created and told in the classroom and the world, on the field or on a stage, in a lab or in a boardroom. In University Marketing & Communications, we look for ways to share our story as widely as possible.
While The Furman Advantage is unique, it’s rooted in the tradition of who we are and how we learn. Your stories—about classroom study, one-on-one mentoring and advising, and high-impact engaged-learning experiences and the transformations they lead to—are inspiring.
We celebrate our ultra-curricular ultra-achievers through writing, media relations, digital communications, photography and videography, social media and graphics.
If you have an idea for a story, we’re all ears.
Our Expertise
University Marketing & Communications has one overriding goal: To bring Furman’s story to the world. We do this by partnering with campus leadership, faculty, staff, students and alumni to support them in their roles and advance Furman’s vision and goals.
What are those goals? Recruiting top students, engaging with the Furman community of current students, faculty, staff, alumni, donors and friends, and, furthering the university’s reputation and awareness locally, nationally and internationally. We’ll work with you to define your objective, tailor your message and create materials that are consistent with Furman’s brand.
We specialize in:
- Brand planning and management
- Leadership communications
- Strategic communications – public relations and communications strategy and planning, copywriting and editing
- News and media relations
- Digital communications – web, social media, video
- Creative services – creative strategy, art direction, graphic design, photography, broadcast production
- Media planning and buying
- Publications – Furman Magazine, Dins Digest and the Flusher
- Crisis communications
- Community and government relations in partnership with campus liaisons
- Case Circle of Excellence Award 2020 Gold in the category of Publications | Institutional Relations Publications | Presidents Reports & Annual Reports (“Reflecting on Our Calling, 2019 President’s Report”)
- Case Circle of Excellence Award 2020 Bronze in the category of Writing | Feature Writing | Profile (Fall 2019 Furman magazine: “A Series of Miracles”)
- Case Dist. III 2018-19 Grand Award in the category of Graphic Design: Book (In the Kitchen at White Oaks, Furman University)
- Case Dist. III 2018-19 Special Merit in the category Electronic and Digital Media: (Recruitment Video: Furman University VLOG – Season 1)
- Case Dist. III 2018-19 Award of Excellence in the category of Individual Print Advertisement (TIME Magazine Cover Wrap, We are the Ultra-Curricular Furman University)
- Case Dist. III 2016-17 Advancement Awards for Award of Excellence in the category of Electronic and Digital: Media for Marketing/Branding Video (Furman Moments)
- Case Dist. III 2016-17 Advancement Awards for Special Merit in the category of Programs and Projects: Media Relations Program (Furman University News Site)
- Case Dist. III 2016-17 Advancement Awards for Special Merit in the category of Graphic Design: Specialty Piece (Furman University Admissions Postcards)
- Case Dist. III 2016-17 Advancement Awards for an Award of Excellence in the category of Electronic & Digital Media: Online Innovation/Experimentation (Origin Stories)
- Case Dist. III 2016 Case Circle of Excellence Awards Program Gold Award for College and University General Interest Magazines
- Case Dist. III 2016 Case Circle of Excellence Awards Program Gold Award for Magazine Publishing Improvement
- Case Dist. III 2015-16 Advancement Awards for Special Merit in the category of Graphic Design: Specialty Piece (Presidential Inauguration Celebration Invitations and Overall Package)
- Case Dist. III 2015-16 Advancement Awards for Special Merit in the category of Programs and Projects: Alumni Relations Fundraising Project, Event, or Program (Dins Day: Furman University’s Giving Day).
- Case Dist. III 2015-16 Advancement Awards for Award of Excellence in the category of Graphic Design: Editorial Design (Alumni Magazine, Spring 2015)
- Case Dist. III 2015-16 Advancement Awards for Award of Excellence in the category of Electronic and Digital Media: Online Innovation/Experimentation (Furman University 15 for ʼ15)
- Case Dist. III 2015-16 Advancement Awards for Grand Award in the category of Print and Digital Publications: Magazine/Tabloid Improvement (Furman University Redesign)
- Case Dist. III 2015-16 Advancement Awards for Special Merit in the category of Electronic and Digital Media: Recruitment Website or Microsite (International Student Recruitment Page)
- PICA 2015 Best of Category: Posters for Furman Soccer (Katherine Irvin)
- Case Dist. III 2014-15 Advancement Awards for Special Merit in the category of Programs and Projects: Special Event (Furman University Paladin Mascot Rollout)
- Case Dist. III 2014-15 Advancement Awards for the Grand Award in the category of Electronic and Digital: Social Media Strategy and Execution (Furman Moments: A Journey into User Generated Content)
- Case Dist. III 2014-15 Advancement Awards for Grand Award in the category of Print and Digital Publications Annual Fund Publication (What’s the Furman Experience Worth to You?)
- Case Dist. III 2014-15 Advancement Awards for Special Merit in the category of Electronic and Digital: Online Innovation/Experimentation (The Furman Experience Module)
- Case Dist. III 2014-15 Advancement Awards for the Grand Award in the category of Electronic and Digital: Fundraising Video (You May Be a Furman Alum if…)
- Case Dist. III 2014-15 Advancement Awards for Special Merit in the category of Overall Best Practice Awards: Best Practices in Communications and Marketing (Tracking Lights: A Comprehensive Campaign to Highlight Furman University’s Public Engagement)
Request our services
We use a variety of approaches to tell Furman’s story. Use our expertise to tell your story.
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Brand Standards
A strong brand relies on consistent messaging and visual identity. Learn how to apply the Furman brand.
View Furman's brand standards
Digital Tools
Download photography, digital brand materials and order printed invitations, brochures, flyers and more.
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