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Brand Standards

The Furman brand is more than just a logo. Furman is for students with drive and intellectual stamina to excel. It’s for them that we created The Furman Advantage, an intentional and intense academic experience that bonds faculty and students in pursuit of lives of purpose and accelerated career and community impact.

Developing and maintaining a strong brand relies on consistent messaging. It includes web, editorial and social, and that is why we have developed a set of standards for university communications. Below you will find links to guidelines for a variety of applications. If you can’t find what you’re looking for, contact us.

Brand Style Guide

The Furman brand incorporates all of the emotions and images that the word Furman evokes – knowledge, prestige, innovation, leadership and pride. Learn about our brand positioning, brand guidelines, logos, color palette and more.

Download the Brand Style Guide

Editorial Style Guide

A consistent writing style is essential to effective communications. This document provides guidelines for style, word use and other editorial topics applying to all published materials that represent the university to external audiences.

View our Editorial Style Guide

Web Style Guide

From color palettes to fonts, this is your handbook for a consistent visual representation of Furman on the web.

Review our Web Style Guide

Social Media Guide

Social media allows Furman’s presence and identity to spread far beyond campus. This guide includes best practices for managing accounts with regular posting of relevant, goal-focused content.

Social Media Guide