Master of Arts in Strategic Design
The Master of Arts in Strategic Design is an interdisciplinary program that combines the expertise of Furman’s Art, Communication Studies, English, and Business departments, blending creativity and strategy in a way that transforms students into human-centered design thinkers. By engaging in one-on-one portfolio building and real-world client collaborations, MASD graduates learn to craft solutions that are thoughtfully designed and prioritize the needs of the people they serve. Students master skills beyond design such as storytelling, cultural sensitivity, and user empathy, preparing them to enter the design industry as innovative problem-solvers who create meaningful, impactful solutions for diverse audiences and real-world challenges.
The Art of Problem-Solving
The Master of Arts in Strategic Design offers students an advanced blend of design, business, and communication theory. This design program is a fully immersive environment that mirrors the rhythms and expectations of a professional environment. MASD is a platform where students can refine their design, marketing, art direction, copywriting skills and thrive among the best in the design industry. Graduates enter the job market launching their creative careers with a portfolio of professional experience and a network of robust industry contacts.
Liberal Arts Qualities or Skills:
Flexibility
Creativity
Strategic Thinking
Interdisciplinary
Human centric design thinking
Ambition
Innovation
Quick ideation
Leveraging AI in the Brand Strategy Realm, Creative Direction, Art Direction
Who Furman’s MASD is looking for:
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Leaders with a global vision and personal drive that reaches beyond the classroom -
Creative thinkers who identify opportunities and strategically solve problems
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Impactful communicators who wish to connect with others across the design and marketing fields
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1-on-1Portfolio Building
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94%Graduates Employed within Six Months of Graduation
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100s+Career opportunities available post-graduation
Student Work Samples
Collaborate & Connect with Industry Pros
It’s built into our DNA to find diverse and collaborative learners. We excel at creating unique opportunities and experiences for students through well-versed mentors, industry tours, 1-on-1 portfolio development and networking across the creative industry. Our roster includes Furman University’s prestigious research faculty and industry professionals who bring a wealth of knowledge and diverse experience.
