What is a Master of Arts in Strategic Design?
We have pulled together four departments at Furman including Business, Communications, English, and Art to create a program that gives you an authentic depth and breadth of an M.B.A. program and an M.F.A. in design within an M.A. Furman’s departments will provide a deep understanding of theory, audience, and analysis to think globally about design.
This five-term, 42-credit program provides students with an advanced understanding of art and communication theory and their application through a portfolio school model. This model will replicate a creative professional environment allowing graduates to enter the job market with hands-on, professional experience and a portfolio, as well as an established network of industry contacts, ready to begin their creative careers.
All of the courses are a balance of theory and practical application. A heavy emphasis is placed on strategic marketing concepts like consumer behavior, segmentation, distribution and integrated communications as they relate to creative outcomes. This approach translates into a robust premier portfolio to position you for premier agencies/firms in the creative industry in the world.