Strategic Communication and Advocacy Major
Table of Contents
What is a strategic communication and advocacy major?
The strategic communication and advocacy major encompasses a wide variety of persuasion-centered theories, audience-focused research and communication practices. The B.A. in Strategic Communication and Advocacy is designed for students with interests in advocacy, rhetoric and persuasion; corporate, government or nonprofit communication; or integrated strategic communication and marketing strategies.
Take your first steps by contacting admissions or reading more about how to apply.
Why study strategic communication and advocacy at Furman?
At Furman, we combine classic theory and research with robust practice. Furman is uniquely situated in Greenville, South Carolina, a vibrant city home to world-class advertising, public relations and event planning agencies. There are also extensive nonprofits that support the city’s thriving international business community, many corporate and manufacturing headquarters, and a dynamic entrepreneurship ecosystem. All these enterprises thrive when paired with excellent communication strategy. Our mix of study in the humanities and partnerships with organizations across Greenville offers students the chance to learn from and work with the best around.
Plan a visit to Furman’s beautiful campus or start your application today.
How will you learn?
All majors in communication studies learn about the deep history of communication in society, the practices of communication through spoken and written word, and the latest advancements in digital communication tools. Then, strategic communication and advocacy majors focus their studies on creating messages that matter for the audiences they seek to inspire. Most of our majors complete internships to ground their practice, either through our partnerships in Greenville, across the United States in the summers or through one of our international internship programs in Edinburgh, London or across the globe. All our majors complete a capstone experience to crystallize their own personal passions.
Careers for strategic communication and advocacy majors
A background in strategic communication and advocacy can prepare you for a wide variety of careers such as:
- Advertising and public relations
- Marketing and event planning
- Social media management
- Government, campaigns and advocacy
- Nonprofit administration
- Corporate communications
Strategic communication and advocacy major courses
The Department of Communication Studies offers a robust range of options in the course catalog. Here are a few sample courses.
Strategic communication and advocacy Major Requirements
Strategic Communication and Advocacy Major FAQ
Strategic Communication & Advocacy is a tailored pathway for students interested in specializing in Advocacy (government, nonprofit and corporate administration) or Strategic Communication (marketing, advertising, public relations, protocol and event planning)
The median starting salary for an employee with a bachelor’s degree in strategic communication and advocacy is $56,000 according to PayScale.com.
The strategic communication and advocacy degree at Furman consists of 10 courses as part of your 4 years at Furman.
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40+internships completed in strategic communication last year
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#1Best City for Young Professionals in South Carolina — Niche.com
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99%of majors satisfied with their first destination after graduation
What our students say
Our faculty
Your academic advisor will help you explore your passions, define your interests and achieve your goals. You’ll tap into a widespread network of community and alumni mentors to help you on your individual educational path – and to the opportunities at the end of it. Furman’s strategic communication and advocacy faculty represent decades of study and real-world expertise.
Raiana de Carvalho
Mary Sturgill
Timothy Piper
Selena Dickey
Mai Nou Xiong-Gum
Nigel Robertson
Julia Morris
Richard Letteri
Brandon Inabinet
Cynthia King
Camille Lewis
John A. McArthur
Andrew Moore
Janna Pennington
Adam Richards
