Coursera – Digital Marketing and E-Commerce

Digital marketers use online tools to reach customers while E-commerce specialists grow online sales.  Digital marketing involves using email, social media, search engines, display advertising, and other online channels to attract customers, encourage them to make purchases, and keep them coming back. E-commerce involves using online platforms to sell products and services, which includes designing online stores, crafting product listings, conducting market research, and analyzing store performance.

The Professional Certificate is a 7 course series designed by Google employees with experience in the field. There are over 190 hours of instruction and practice-based assessments, with the content simulating real-world digital marketing and e-commerce scenarios that are critical for success in the workplace.