Visual Strategy Minor
Program Overview
What is a visual strategy minor?
We spend our days in a sea of messages. From social media channels to TV to radio to web sources to print media and more, we are bombarded with content. As a branding expert, campaign manager or art director, how do you break through the clutter to reach your audience? A minor in visual strategy is a course of study that complements your academic major and helps you develop the tools to deliver the right visual message, in the right space, at the right time.
Why minor in visual strategy at Furman?
Many students in today’s marketplace want to develop their knowledge in visual marketing, message creation, brand design and strategic communication. Blending hands-on studio skill development grounded in the theories behind successful graphic design, the visual strategy minor is perfect for students interested in advertising and promotion, marketing, branding and art direction. Even if you don’t consider yourself a strong “art person,” you’ll come away from the minor as a message-crafter, building a portfolio of visual ideas built on the foundational elements that make them work.
As a private liberal arts and sciences university, Furman provides an exceptional environment for interdisciplinary studies, allowing students to find connections between myriad areas of interest. Explore the power of visual messages through coursework in the interconnected fields of visual studies, persuasion, narrative and creative arts, and integrated strategic communication found in the departments of art, English, business, communication studies, and philosophy.
How will you learn?
Reveal your inner maker with a minor in visual strategy, where creativity meets best practices in communication studies. Your portfolio is the vehicle for learning both the aesthetic and theoretical underpinnings that make visual communication impactful. Understand the “why” in your strategy, and glean driving principle from multiple disciplinary vantage points to create messages that are at once attractive and on point.
Small class sizes give students greater access to professors who are among the best in their fields. Our focus on engaged learning leverages Furman’s strong undergraduate research, internship and study away opportunities. Visit our campus or request information to learn more.
Want to take visual strategy even further? Furman’s Master of Arts in Strategic Design is a 21-month graduate program that will propel your design-thinking to new heights.
Careers for visual strategy minor
Cultivating visual literacy, message creation, graphic design, and strategic communication skills, students with a minor in visual strategy are well-prepared for careers such as:
- Advertising specialist
- Art director
- Brand manager
- Campaign manager
- Copywriter
- Graphic designer
- Promotion specialist
- Marketing manager
- User experience (UX) designer
Featured visual strategy courses
Train a multidisciplinary lens on your creative sensibilities with courses offered by the departments of art, business, communication studies, English and philosophy.
View Minor Requirements-
90%Art majors who have had an internship by the time they graduate
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No. 6Furman’s rank among National Liberal Arts Colleges in the Southeast – U.S. News and World Report
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94.6%Full-time faculty at Furman with the highest degrees in their fields
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9:1Student to faculty ratio in the Department of Art
Our faculty
Sarah Archino
Jeanine Stratton
Like declaring a major, students meet with the minor chair to work out the details.
There is no limit to the number of minors a student can declare.
A minor program is an excellent way to explore further interests, gain additional skills appealing to future employers, and discover connections between different subjects for which you are passionate. Many students find that taking on a minor makes for a more well-rounded and complete educational experience.
