What is an M.A. in strategic design?

Strategic design applies the principles of design toward creative problem-solving. A Master of Arts in strategic design provides students with a comprehensive understanding of design and its business applications, along with one-on-one mentorship and portfolio building to communicate your new skill set. The program is a fully immersive environment that replicates the rhythms and expectations of a professional firm. 

Why study strategic design at Furman?

You’re one of the diverse and collaborative learners drawn to the unique opportunities and experiences available through Furman’s strategic design program. You’re intrigued by brands and their stories, and you want to learn how to tell stories that resonate with consumers. Our roster of instructors includes Furman University’s prestigious research faculty and industry professionals. Graduates can launch their creative careers with a portfolio of design works and a network of engaged mentors throughout multiple industries. Learn more by attending a virtual information session or start your application today.

How will you learn?

This program will provide you with an advanced understanding of design, art direction, copywriting and marketing strategy, along with immersion into business and communication theory in as little as 15 months. Courses are designed to give you a portfolio school experience while providing a high-impact, engaged education customized to your learning objectives and talents. You will take core courses covering strategic marketing concepts such as consumer behavior, segmentation, distribution, aesthetics, typography and integrated communications. Furman’s Master of Arts in strategic design offers student experiences designed to help you adapt to the changing job market and provide you with industry connections for your transition into a creative career. You can do an internship in the field while you develop your thesis and portfolio, supported by mentoring and advising from Furman’s research faculty and industry professionals in the field. 

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Strategic design courses: What will you study?

Sample courses include:

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Strategic Design Master of Arts FAQ

  • 73%
    enter the program with little to no design experience
  • 88
    student awards won in 5 years
  • 94%
    job placement within six months of graduation

What our students say

“MASD changed the trajectory of my life; to my professors and classmates, I will be forever thankful. It seems impossible to put my experience into just a few lines, but what I can say is the support and dedication of the faculty, staff and students have the power to transform both novice and experienced creatives into true designers in the blink of an eye. Graduating with my dream job and a team of support - MASD showed me who I was meant to be.”
– Anne Silliman ’25

Our faculty

You’ll tap into a widespread network of community and alumni mentors to help you on your individual educational path – and to the opportunities at the end of it. Furman’s strategic design faculty represents decades of study and real-world expertise. Take your first steps by contacting admissions or reading more about how to apply.

Marta Lanier

Marta Lanier

Director of the Master of Arts in Strategic Design
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Sarah Gebbie

Program Coordinator
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Jay Bopp

Adjunct Professor, Master of Arts in Strategic Design
Emily Price, Adjunct Professor of Strategic Design

Emily Price

Lecturer
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Brandon Inabinet

Professor, Communication Studies; Faculty Council Chair
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Tiffany Williams

Lecturer
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Bill Swanston

Adjunct Professor, Master of Arts in Strategic Design
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Chris Rawls

Adjunct Professor, Master of Arts in Strategic Design
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Anna Riethman

Adjunct Professor, Master of Arts in Strategic Design
Mary Sturgill

Mary Sturgill

Media Specialist/Instructor
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