What is an M.A. in strategic design?

Strategic design speaks the language of business. A Master of Arts in strategic design provides students with an advanced understanding of design, business and communication theory. The program is a fully immersive environment that replicates the rhythms and expectations of a professional firm.

Why study strategic design at Furman?

Diverse and collaborative learners are drawn to the unique opportunities and experiences available through Furman’s strategic design program. Our roster of instructors includes Furman University’s prestigious research faculty and industry professionals who bring a wealth of experience from their current roles. Plan a visit to Furman’s beautiful campus or start your application today.

How will you learn?

This 18-month program provides students with an advanced understanding of design and art direction along with immersion into business and communication theory. Courses are designed to give you a portfolio school experience while providing a high-impact, engaged education customized to each student’s learning objectives and talents. Students will take core courses covering strategic marketing concepts such as consumer behavior, segmentation, distribution, aesthetics, typography and integrated communications. Furman’s Master of Arts in strategic design offers student experiences designed to help you adapt to the changing job market and provide you with industry connections for your transition into a creative career. You can do an internship in the field while you develop your thesis and portfolio, supported by mentoring and advising from Furman’s research faculty and professionals in the field.

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  • 42
    total credits earned over an 18-month period
  • 25+
    undergraduate degree majors represented
  • 98%
    job placement rate
What our students say
“The biggest reason I even chose this program was because it integrates design, business and communication. … I’m obviously very happy that I did in the end.”
– Melanie Rankin ’20

Our faculty

You’ll tap into a widespread network of community and alumni mentors to help you on your individual educational path – and to the opportunities at the end of it. Furman’s strategic design faculty represents decades of study and real-world expertise. Take your first steps by contacting admissions or reading more about how to apply.

Jennifer Bernabe

Instructor, Art; Undergraduate Evening Studies Faculty

Virginia Gerde

Professor and Chair, Business and Accounting

Brandon Inabinet

Professor, Communication Studies

Ross McClain

Associate Professor of Art
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Strategic Design Master of Arts F.A.Q.
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