What is an M.A. in strategic design?

Strategic design speaks the language of business. A Master of Arts in strategic design provides students with an advanced understanding of design, business and communication theory. The program is a fully immersive environment that replicates the rhythms and expectations of a professional firm.

Why study strategic design at Furman?

Diverse and collaborative learners are drawn to the unique opportunities and experiences available through Furman’s strategic design program. Our roster of instructors includes Furman University’s prestigious research faculty and industry professionals who bring a wealth of experience from their current roles. Learn more by attending a virtual information session or start your application today.

How will you learn?

This 18-month program provides students with an advanced understanding of design and art direction along with immersion into business and communication theory. Courses are designed to give you a portfolio school experience while providing a high-impact, engaged education customized to each student’s learning objectives and talents. Students will take core courses covering strategic marketing concepts such as consumer behavior, segmentation, distribution, aesthetics, typography and integrated communications. Furman’s Master of Arts in strategic design offers student experiences designed to help you adapt to the changing job market and provide you with industry connections for your transition into a creative career. You can do an internship in the field while you develop your thesis and portfolio, supported by mentoring and advising from Furman’s research faculty and professionals in the field.

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Strategic design courses: What will you study?

Sample courses include:

  • 42
    total credits earned over an 18-month period
  • 25+
    undergraduate degree majors represented
  • 98%
    job placement rate

What our students say

“The biggest reason I even chose this program was because it integrates design, business and communication. … I’m obviously very happy that I did in the end.”
– Melanie Rankin ’20

Our faculty

Virginia Gerde

Professor, Business and Accounting

Brandon Inabinet

Professor, Communication Studies

Marta Lanier

Director of the Master of Arts in Strategic Design

Ross McClain

Professor of Art and Design

Emily Price

Adjunct Professor

Tiffany Williams

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Strategic Design Master of Arts F.A.Q.