DiverSC, believing that the nation has a diversity “blind spot” toward South Carolina, designed a project intended to correct the misperception that South Carolina lacks diversity or fails to value diversity. This misperception is a problem for South Carolina, as the State seeks to attract businesses, job applicants and students who value diversity. As part of the project, the group analyzed research designed to determine what others actually think of our state. One thing we learned is that many people feel they do not know a lot about South Carolina. With this in mind, DiverSC prepared a short video to highlight various aspects of our state and to demonstrate that South Carolina does value diversity. The video will be used by the Chamber of Commerce and will also be viewed through venues such as YouTube.