PASOs builds a stronger South Carolina by supporting Latino communities with education, advocacy, and leadership development; three actions drive the mission – Educate, Connect, Advocate. Our team, Compañeros de PASOs (PASOs Partners), wanted to provide them with tools by which to achieve the goals outlined in their statewide annual strategic plan, specifically:
- Increase more sustainable and unrestricted funding sources
- Increase clear communication about and exposure to PASOs’ mission, goals, successes
- Increase evidence of success, moving forward as an organization of best practice programs.
Our team provided a comprehensive strategic marketing plan, complete with metrics, key results, contacts and online resources to achieve each goal. To supplement their outreach efforts, we developed an Ambassador Toolkit for PASOs to provide to each champion, volunteer, new donor, and advocate for their efforts in the South Carolina communities they serve.