Behavior Busters team members focused on the issue of the lack of African American representation at downtown Greenville events. By examining photos taken during random downtown events, team members noticed that a small percentage of those in attendance were African American. Focus groups and interviews were conducted, in order to shed light on why there was such a low rate of participation. The Behavior Busters found that from most of their interviews, there was a general sense of a lack of variety in the programming of venues downtown. However, other factors, such as behavioral, religious, and social restrictions also played a role in the low levels of diverse population downtown. The Behavior Busters, therefore, concluded that a variety of factors must take place, including attracting more African American business downtown, holding focus groups and meetings with a variety of people to gain feedback on those activities that would be most advantageous for downtown Greenville to host.