The Beauty Marks for Girls nonprofit aims to keep healthy connections between young daughters and their incarcerated mothers. While imprisoned, mothers are virtually unable to parent, and by the time they are released, the parental bond can be tenuous or nonexistent. The organization’s leadership program focuses on creating a community of social justice and allowing middle and high school girls to reach their full potential and end the cycle of intergenerational incarceration through the development of identity, education, and social behavior. The nonprofit helps bridge the gap with the smallest of things, such as covering a mother’s calling cost or ensuring holiday cards are mailed. There is much room to grow. Our team, BM4G, sought to help founder Jennifer Jones in her mission by bringing greater awareness to her cause. The team collaborated to produce a promotional video for the charity, provided one-on-one coaching on how to engage local media for coverage, and partnered her with like-minded groups to expand possibilities for wider advocacy efforts.