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Furman’s private label bourbon makes news

“FU All The Time” straight bourbon.

Last updated November 1, 2023

By Tina Underwood

The goal was to sell 1,000 bottles of Furman University’s straight bourbon “FU All The Time.” Since April, more than 7,000 bottles have flown off liquor store shelves. Furman’s Elizabeth Lichtenberg, senior director of brand strategy and visual communications, said product naming has much to do with its popularity. Read more in an article by Emily Garcia in The Post and Courier Greenville.

Furman ID holders can access the full content of the article through databases located at Furman University Libraries.

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