The Unicorn Role

This session will explore what it means to step into “the unicorn role”, a rare position that combines the best of both in-house and agency worlds. Abby will share why choosing a unicorn role can transform your career, plus behind-the-scenes stories and an inside look at some of the major brands, events, and immersive experiences she’s helped create, from global sports spectacles to luxury fashion showcases. We’ll explore how design can go beyond visuals to shape moments and environments, and why the right role can open doors you didn’t even know existed.

Abby McElmmuray Bio

As Design Director at TKO, Abby McElmmuray (2021 MASD Alum) leads creative strategy and execution across communications, social, and brand experiences. With over four years in the events and entertainment industry, she has shaped immersive experiences and visual identities for some of the world’s leading brands. Her portfolio includes work with UFC, WWE, PBR, Dolce & Gabbana, US Open, Miami Open, and Austin Gamblers. Abby specializes in branding and experiential design, creating design solutions and building immersive environments that leave lasting impressions on audiences. 

Register via the link below!