MASD DESIGNSPEAK: How Event Design is Secretly Experience Design with Lib Ramos (CLP)

What does user experience look like off-screen? In this talk, designer and festival co-founder Lib Ramos explores how UX principles show up in physical spaces through the lens of Indie Craft Parade, Greenville’s beloved handmade art festival. From anticipating artist and attendee needs to working within real-world constraints and creating solid feedback loops, Lib will share how thoughtful, people-centered design can transform an event into an intuitive, welcoming and memorable experience.