The Furman brand is more than just a logo.

Developing and maintaining a strong brand relies on consistent messaging and visual representation. It includes print, web, editorial and social, and that is why we have developed a set of standards for university communications. Below you will find links to guidelines for a variety of applications. If you can’t find what you’re looking for, contact us.

Brand Style Guide

The Furman brand incorporates all of the emotions and images that the word Furman evokes – knowledge, prestige, innovation, leadership and pride. Learn about our brand positioning, brand guidelines, logos, color palette and more.

Editorial Style Guide

A consistent writing style is essential to effective communications. This document provides guidelines for style, word use and other editorial topics applying to all published materials that represent the university to external audiences.

Web Style Guide

From color palettes to fonts, this is your handbook for a consistent visual representation of Furman on the web.

Social Media Guide

Social media allows Furman’s presence and identity to spread far beyond campus. This guide includes best practices for managing accounts with regular posting of relevant, goal-focused content.

Licensing and Trademark Guidelines

Maintaining the integrity of Furman’s trademarks, names, logos and symbols is essential to the university brand and reputation. The Brand & Licensing Review Board manages approvals and establishes policies and guidelines.

To search for a licensed vendor, please view our partner’s licensed vendor search and enter “Furman University” in the “organization” field.

Maintaining the integrity of Furman’s trademarks, names, logos and symbols is essential to the university brand and reputation. The Brand & Licensing Review Board manages approvals and establishes policies and guidelines.

 

Brand & Licensing Review Board Contact Information

brandreviewboard@furman.edu

Elizabeth Lichtenberg, Senior Director of Creative Services and Brand Management
elizabeth.lichtenberg@furman.edu
864.294.2387