{"id":43824,"date":"2026-10-19T14:43:58","date_gmt":"2026-10-19T18:43:58","guid":{"rendered":"https:\/\/www.furman.edu\/news\/?p=43824"},"modified":"2026-10-19T14:43:58","modified_gmt":"2026-10-19T18:43:58","slug":"fleming-comments-on-the-changing-face-of-political-ad-spending","status":"publish","type":"post","link":"https:\/\/www.furman.edu\/news\/fleming-comments-on-the-changing-face-of-political-ad-spending\/","title":{"rendered":"Fleming comments on the changing face of political ad spending"},"content":{"rendered":"

Most political advertising dollars are spent on TV despite a growing shift toward social media outlets, reports Bella Carpentier for The Greenville News<\/a>. She turned to Furman University’s David Fleming<\/a> for comment.<\/p>\n

Fleming, a professor of politics and international affairs<\/a> and a senior researcher with The Riley Institute<\/a>, said that as more voters lean on social media for news, political action committees and campaigns are increasingly funneling monetary resources to digital ads. He cited the cost-effectiveness of digital ad spending and the ability to more finely tune where messaging lands. On the other hand, Fleming said, “While younger people might be turning more often toward social media, there’s still a large segment of the population, especially when it comes to voters who are still relying on television to get their news. That’s why I think television advertisements won’t be going away for campaigns.”<\/p>\n

The story, which also ran in The State<\/a>, may require a subscription to access it. Furman ID holders may view the content through databases located at Furman University Libraries.<\/p>\n","protected":false},"excerpt":{"rendered":"

Is broadcast TV for political ad spending going away? Not anytime soon says politics expert David Fleming. He weighs in for a story appearing in The Greenville News and The State.<\/p>\n","protected":false},"author":257,"featured_media":43829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,6,52,32,29,2262,1640],"tags":[],"class_list":["post-43824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-centers-and-institutes","category-in-the-news","category-library","category-politics-and-international-affairs","category-riley-institute","category-the-greenville-news","category-the-state"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/posts\/43824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/users\/257"}],"replies":[{"embeddable":true,"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/comments?post=43824"}],"version-history":[{"count":6,"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/posts\/43824\/revisions"}],"predecessor-version":[{"id":43831,"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/posts\/43824\/revisions\/43831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/media\/43829"}],"wp:attachment":[{"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/media?parent=43824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/categories?post=43824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/tags?post=43824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}