{"id":28721,"date":"2023-11-01T13:45:13","date_gmt":"2023-11-01T17:45:13","guid":{"rendered":"https:\/\/www.furman.edu\/news\/?p=28721"},"modified":"2023-11-01T13:45:13","modified_gmt":"2023-11-01T17:45:13","slug":"furmans-private-label-bourbon-makes-news","status":"publish","type":"post","link":"https:\/\/www.furman.edu\/news\/furmans-private-label-bourbon-makes-news\/","title":{"rendered":"Furman&#8217;s private label bourbon makes news"},"content":{"rendered":"<p>The goal was to sell 1,000 bottles of Furman University&#8217;s straight bourbon &#8220;FU All The Time.&#8221; Since April, more than 7,000 bottles have flown off liquor store shelves. Furman&#8217;s Elizabeth Lichtenberg, senior director of brand strategy and visual communications, said product naming has much to do with its popularity. Read more in an article by Emily Garcia in <a href=\"https:\/\/www.postandcourier.com\/greenville\/business\/fu-all-the-time-furmans-cheekily-named-bourbon-a-smashing-success\/article_e8d16eb8-7829-11ee-9df0-ef2755fc8eeb.html\/?tpcc=gvlnl&amp;utm_medium=email&amp;utm_campaign=Greenville%20Headlines%20110123&amp;utm_content=Greenville%20Headlines%20110123+CID_16ece5991b72cb06e049724916794220&amp;utm_source=CampaignMonitor&amp;utm_term=FU%20All%20The%20Time%20Furmans%20cheekily%20named%20bourbon%20a%20smashing%20success\">The Post and Courier Greenville<\/a>.<\/p>\n<p>Furman ID holders can access the full content of the article through databases located at Furman University Libraries.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Straight bourbon &#8220;FU All The Time&#8221; makes headlines. Furman&#8217;s Elizabeth Lichtenberg explains the popularity of the spirit in The Post and Courier Greenville.<\/p>\n","protected":false},"author":257,"featured_media":24743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,2232],"tags":[2015,2025,2365,2366],"class_list":["post-28721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-news","category-the-post-and-courier-greenville","tag-bourbon","tag-branding","tag-product-licensing","tag-product-naming"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/posts\/28721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/users\/257"}],"replies":[{"embeddable":true,"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/comments?post=28721"}],"version-history":[{"count":0,"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/posts\/28721\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/media\/24743"}],"wp:attachment":[{"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/media?parent=28721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/categories?post=28721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/tags?post=28721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}