{"id":24970,"date":"2023-04-19T11:03:53","date_gmt":"2023-04-19T15:03:53","guid":{"rendered":"https:\/\/www.furman.edu\/news\/?p=24970"},"modified":"2023-04-19T15:07:10","modified_gmt":"2023-04-19T19:07:10","slug":"cheers-furman-university-launches-private-label-bourbon","status":"publish","type":"post","link":"https:\/\/www.furman.edu\/news\/cheers-furman-university-launches-private-label-bourbon\/","title":{"rendered":"Cheers! Furman University launches private-label bourbon"},"content":{"rendered":"

Furman University’s foray into private-label spirits is creating a buzz among media outlets. Straight bourbon whiskey, FU All the Time, was introduced with a limited-edition bottle in celebration of Furman’s largest and most ambitious campaign yet, Clearly Furman. The label borrows its name from a time-honored cheer at the university.<\/p>\n

Several news sources covered the announcement including WCDB News2<\/a> (Charleston), WJCL 22 ABC<\/a> (Savannah), WIS News 10<\/a> (Columbia), WSPA 7News<\/a> (Spartanburg), WHNS FOX Carolina<\/a>, WPEG-FM<\/a>, GSA Business Report<\/a>, WBTW 13<\/a> (Myrtle Beach), Country 103.7<\/a>, WKXC-FM<\/a> Kicks Country 99, News and Record<\/a> (Greensboro, North Carolina), Greenville Journal<\/a>, Queen City News<\/a> (Charlotte) and evening news<\/a>, WLTX 19<\/a> (Columbia), D1.ticker<\/a>, and WYFF News 4<\/a>.<\/p>\n

In the WYFF coverage, Furman’s Elizabeth Lichtenberg, senior director of brand strategy and visual communications, describes the spirit. In additional FOX Carolina<\/a> coverage, Lichtenberg appears on set with Margaret Burnquist, host of “Access Carolina,” and distributor Zach Wheeler of Aleph Wines. Furman’s Chris Turner, a graphic designer, developed the label.<\/p>\n","protected":false},"excerpt":{"rendered":"

Furman University’s foray into private-label spirits creates a buzz among media outlets.<\/p>\n","protected":false},"author":257,"featured_media":24977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1922,2020,2029,1569,119,1712,6,2022,2023,2019,2018,1845,2021,2028,2017,1578,120],"tags":[2024,2025,1975,2026],"class_list":["post-24970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clearly-furman","category-country-103-7","category-d1-ticker","category-fox-carolina","category-greenville-journal","category-gsa-business-report-in-the-news","category-in-the-news","category-news-and-record","category-queen-city-news","category-wbtw-13","category-wis-news-10","category-wjcl-22","category-wkxc-fm","category-wltx-19","category-wpeg-fm","category-wspa-7-news","category-wyff-tv","tag-bourbon-whiskey","tag-branding","tag-clearly-furman","tag-private-label"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/posts\/24970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/users\/257"}],"replies":[{"embeddable":true,"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/comments?post=24970"}],"version-history":[{"count":0,"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/posts\/24970\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/media\/24977"}],"wp:attachment":[{"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/media?parent=24970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/categories?post=24970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.furman.edu\/news\/wp-json\/wp\/v2\/tags?post=24970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}