A closer look at mutual fund advertising
A review by The Wall Street Journal found that some asset managers are using incorrect ads to promote mutual funds, and there is little policing of the practice. Furman Business Professor Tom Smythe, who has done extensive research on how consumers make decisions about investing in mutual funds, was quoted in the article. “People are looking at that information to give them some short-cut clue as to what the next great thing is,” he said.
Earlier this year, Smythe spoke about his mutual fund research at the Evidence Summit of the U.S. Securities and Exchange Commission in Washington, D.C. A member of the Furman faculty since 2001, Smythe teaches courses in Business, Corporate Finance, Investments Management, Financial Institutions and Personal Finance. Access to The Wall Street Journal site requires a subscription.