The Yik Yak buzz continues

In much the same way that Facebook swept through the dorm rooms of America’s college students a decade ago, Yik Yak is now taking their smartphones by storm. The social media network was created in 2013 by Tyler Droll and Brooks Buffington, fraternity brothers who graduated from Furman in 2013. Because its users can post messages and remain anonymous, Yik Yak has generated its fair share of criticism. But it’s also been impossible to ignore. The latest media outlet to weigh in on the popular app is The New York Times, whose story was picked up other media outlets around the country, including CNBC.