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We Can’t All be Mark Zuckerberg

2014 Fall High Noon Schedule

Dr. Kyle Longest

Dr. Kyle Longest

Why do some new businesses fail and others succeed?  Is there a formula for success that could benefit the more than 12 million entrepreneurs who start businesses every year?

Furman sociology professor Kyle Longest will examine how the backgrounds and social environments of everyday entrepreneurs shape their businesses and their ultimate success when he speaks at the university’s High Noon fall lecture series Wednesday, Oct. 15 at the Upcountry History Museum-Furman.

His lecture—“We Can’t All be Mark Zuckerberg: The Social Determinants of Success Among Everyday Entrepreneurs”—begins at noon.

For many people, “entrepreneur” conjures images of massively wealthy and successful individuals such as Mark Zuckerberg (Facebook), Bill Gates (Microsoft) and Sam Walton (Walmart). But the vast majority of entrepreneurs in the U.S. start businesses in a much less glorious and even mundane fashion.  Dr. Longest has conducted research that helps explain what successful entrepreneurs have in common.

Longest’s talk is the fourth of eight consecutive lectures presented by Furman professors during the fall.  All lectures are free and begin at noon on Wednesdays.

The Upcountry History Museum/Furman is located at 540 Buncombe Street in downtown Greenville’s Heritage Green area.

A complete schedule of lectures is available on Furman’s website.

For more information, contact Furman’s Marketing and Public Relations office at 864-294-2185 or e-mail Marie Newman-Rogers at

Last updated October 10, 2014
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Clinton Colmenares
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