GVL Starts Programming


Program Syllabus

Neon light showing handshake

Kick-off Event + The Successful Entrepreneur’s Mindset

I. Welcome, Course Overview & Goals

II. Introduction of Program Participants + Coach Matching

III. Reception, Networking, & Opening Speaker

IV. Assessment Review + Profile of the Successful Entrepreneur

Ideation & Design Thinking: Setting Your Foundation for Success

I. Intro to Design Thinking Principles & Why it Matters

II. Ideation with the Customer in Mind

III. Conceptual Prototyping & Feedback

IV. Embracing Responsive Agility – Don’t Fear the Pivot

Building & Executing a Winning Business Model

I. Critical Elements of your Business Model

II. Target Market – Big Picture vs. Initial Growth

III. Defining your Opportunities for Revenue

Marketing: Building Your Story + Sales Funnel

I. Intro to Story Branding and Why it’s Critical

II. Basics of Storytelling: From Customers to Investors

III. Defining Your Sales Funnel & Supporting Marketing Strategies

Legal Procedures: Protecting Your Future Success

I. Foundational Business Structure Do's & Dont's

II. Considerations for Now vs. Future Growth

III. Protecting your Assets: Insurance to Intellectual Property

Capital (Part I): Financial Management

I. Core Accounting and Finance Principles

II. Establishing Your Pro-Forma: How Cash Flows into Your Venture

financial documents
financial graph

Capital (Part II): Securing Capital

I. Scale, Growth & Cash Needs

II. Understanding Options for Financing

Graduation & Demo Day

I. Reception & Networking

II. Graduation Speaker

III. Program Participant Pitches

IV. What's Next, Ongoing Support & How to Connect

V. Presentation of Awards

graduates throwing mortarboard hats