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Designing Your Own Path: The Personalized Experience of the MASD Program
The Master of Arts in Strategic Design (MASD) program is built on the understanding that every student’s path is unique. Whether balancing full‑time careers, family responsibilities or a desire to accelerate into the design field...
Continue ReadingIndustry Tour: MASD Gets to Know EP+Co
Students of Furman’s Master of Arts in Strategic Design (MASD) don’t just graduate with an impressive portfolio and a strong network of industry connections. Throughout the program, they build valuable relationships with industry professionals, gaining...
Continue ReadingThe Winning Formula: Furman University’s Sleep When You’re Dead 24-Hour Design Challenge
Imagine diving headfirst into a whirlwind of creativity, sleep deprivation, and pure adrenaline—that's the essence of Furman University's 24-Hour Sleep When You're Dead Challenge. This year it showcased the creative talent of Michael Kline, Ashlyn...
Continue ReadingA Look Inside Furman University’s Portfolio Course in Strategic Design
For the captivating introduction to season 4 of the Go Further Podcast, host and co-host, McNeill Mullikin and Simran Goel, sat down with the director of the Master of Arts in Strategic Design program, Marta...
Continue ReadingWordsmiths or Algorithms: Who Holds the Key to Compelling Copy?
Advancements in technology are constantly happening and shaping the future, but one of the biggest game changers in the copywriting field has recently surfaced: artificial intelligence (AI). Once it hit the internet, the debate around...
Continue ReadingFurman University’s Strategic Design Students Spotlight: Prisma Health Swamp Rabbit Trail in One-Minute Commercial
In the dynamic world of strategic design, where creativity meets innovation, students of Furman University's Master of Arts in Strategic Design program are pushing boundaries and reshaping narratives. Recently, three talented students, Anne Heaton Sanders,...
Continue ReadingExploring the Art of Typography: Furman University’s Immersive Journey in Visual Communication
Led by Professor Emily Price, an expert marketing consultant, Furman University's Master of Arts in Strategic Design Typography class, type as message, immerses students in the intricate world of visual communication through typography. By leveraging...
Continue ReadingUnleashing Creative Potential: Art of Story in the Master of Arts in Strategic Design Program
Furman University's Master of Arts in Strategic Design program offers a transformative experience for students, equipping them with the skills and knowledge needed to thrive in the creative field. One of the program's standout courses...
Continue ReadingThe Three Cs of Creative Leadership
Creative leadership is all about unlocking new possibilities and delivering meaningful results. However, it can be difficult to cultivate the skills necessary to lead creatively. That's why understanding the three Cs of creative leadership -...
Continue ReadingCrafting an Effective Elevator Pitch: How to Make Your Message Stand Out
Have you ever found yourself in a situation where you had the perfect opportunity to pitch your idea to someone who could take your career to the next level? Perhaps in an elevator ride with...
Continue ReadingA Look Into the Career of a Local Brand Strategist
Strategic Thought Leader, Tiffany Williams, of Tōdem teaches Brand Strategy and Creative Thinking for Furman University’s Master of Arts in Strategic Design (MASD) program. She has answered some of our questions about the branding world,...
Continue ReadingDesign Thinking: A Boon for Business Majors
For many undergraduate students, pursuing a major in business or marketing can be a practical choice. The broad applications of these types of majors lend themselves to a wide array of careers. Unfortunately, this path...
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