Customer Centric Innovation center, whiteboards with notes

Design Thinking 101

Design Thinking is a powerful process for problem solving that begins with understanding customer needs, turning needs into insights. This emerges into a process for innovation that encompasses concept development and ideation, applied creativity, prototyping, and experimentation. When the design thinking processes are applied to business, the success rate for innovation improves significantly

Design Thinking is a process that can be taught.

Human-Centered Design is a mindset that can be learned.

Join Furman University’s Center for Corporate and Development for this half day workshop that will equip you with the following skills to solve seemingly intractable problems:

  • Human-Centered Design
  • Designing for Empathy
  • Creative Brainstorming
  • Ideation to Execution

In this session our design experts will take you through a bespoke Design Thinking curriculum that will help you to:

IDENTIFY problems in your area of expertise

INSPIRE to develop new ideas

IDEATE to test new solutions

IMPLEMENT to execute  your solutions.



  • April 2, 9:00  AM – 12:00 PM
  • Price:  $150 per participant (includes tuition, supplies, and refreshments)
  • Dedicated custom program offering available for organizations needing to train up to 10 participants (Custom program price: $3,000)
  • To receive group discount or schedule a custom program for your organization contact Sam Tisdale at (864) 294-2156 for more details
  • Register by March 5, 2021 for a 10% discount using promotional code Friendsandfamily in the below link.


Space is limited — register by March 26, 2021 to secure your seat in the April 2 program.




After completing this workshop you can expect to:

  • Improve problem solving and the successful launch of a new product, service, process or intervention
  • Gain cutting-edge insights to your customers’ expectations
  • Accelerate the development of new product and service offerings by focusing on ideas that excite your customers
  • Reduce the risks of exploring new ideas
  • Maximize the returns on investments of time and financial resources in innovative efforts
  • Create a Human Centered Mindset that harnesses the creativity of your customers and employees




Anyone tasked with driving innovation or solving ambiguous problems in the workplace.


Register Now

This workshop will be taught by Joe Heritage, Designer In residence at Furman Innovation and Entrepreneurship

About the Instructor: Joseph Heritage

Joseph Heritage currently serves as the Designer-In-Residence for Furman Innovation & Entrepreneurship.  He is a human-centered design, entrepreneurship and agricultural development specialist with over 10 years of teaching, project design and project management experience. He has led over 150 design workshops at Columbia University, taught over 3,000 students, coached dozens of early stage startups and consulted with multiple corporations and non-profits. Joseph received his BA from Furman University and his MPA in Development Practice from Columbia University’s School of International and Public Affairs.