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Furman Home Page / Upcountry Community / Summer Scholars / Graphic Design: Advertising & Brand Identity
Graphic Design: Advertising & Brand Identity
One week: July 13-19, 2008
Utilizing the latest graphic design software, students will learn how to create components/tools for advertising and marketing solutions. This one-week course is an introduction to the organizational and creative aspects of advertising design relating to brand identity. Students will create and utilize graphic design components/tools for advertising solutions. Students study ways the specific merging of color, typography, and image play into the design of a 2 and 3-dimensional product line that motivates consumers. The various course activities will include lectures, projects, critiques, discussions, demonstrations, readings, presentations and a field trip to a local Advertising agency.
Software: Adobe Creative Suite 2 Hardware: iMac G4, flatbed scanner and color laser printer.
Directing this program will be Ross McClain, associate professor of art, who has been a member of the Furman faculty since the fall of 1999. Previously, he served as a faculty member at the University of Iowa and at the South Carolina Governor's School for the Arts and Humanities. He also has five years experience in commercial advertising and graphic design.
Program Dates and Tuition Cost · The instructional program begins at 9:00 a.m., July 14, and ends at 4:00 p.m. July 18. · Registration is from 2:00-4:00 p.m. Sunday, July 13 · The program fee is $800.00 including room, board, materials, field trips and activities. · Meals: Sunday, July 13 - dinner through Saturday, July 19- breakfast
Campus Housing and Amenities · Participants will be housed in Lakeside Housing, one of Furman's residential complexes. · Summer Scholars Program participants have access to campus amenities such as the James B. Duke Library, tennis courts, jogging trails, fitness trails, swimming pool, the University Center, and campus dining facilities. Bring casual and sports clothing for outdoor recreational activities.
Program Entrance Requirements Summer Scholars programs are open to students entering the 11th or 12th grades who have strong academic skills and motivation. Rising sophomores may be admitted under special circumstances. Program enrollments are limited and qualified students are accepted on a first-come basis, so early application is recommended. Applications may be obtained from the Enrollment Office, Furman University, 3300 Poinsett Highway, Greenville, SC 29613 (864) 294-3231 or from the Summer Scholars Web site: http://www.furman.edu/summerscholars. Students may apply for one class each week. Once your application is approved, you will receive an admission letter and registration form requesting that you mail in your $150.00 non-refundable deposit. The deposit will guarantee your space in the program(s). If you plan to attend both weeks, you will be required to pay a deposit for each class. |