Our Standards Furman Marketing and Public Relations

The Furman brand is more than just an icon. It incorporates all of the emotions and images that the word Furman evokes—knowledge, prestige, innovation, leadership, and pride. Developing and maintaining a strong brand relies on consistent messaging, and that is why we have developed a set of standards for University communications. Below you will find links to guidelines for a variety of applications, and if you can't find the answer you're looking for, contact us.

Editorial style guide

Find out when to capitalize names and titles, how to abbreviate degrees and how to handle numbers in your text. Review our editorial style guide.

Graphic design guide

Get our recommendation for how to incorporate colors and typography into your print and electronic materials. View our graphic design guide.

Web editorial style guide

Though our editorial style guide provides great tips for effective writing, it doesn't cover guidelines that are specific to the Web and other digital media applications. You'll need to create clear, consistent, and appropriate content that will help users navigate your site and find what they're looking for. View our web editorial style guide.

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