Message architecture

Consider these communication goals as you determine the overall voice, focus, and structure of new content. These themes are aspirational, cumulative, and capture the key messages new content should support through your many channels and audience touchpoints.

Rigorous educational experience

  • Innovative with regard to attracting applicants and delivering a high-quality experience
  • Premium, leading edge

Gracious and discerning

  • Selective but accessible
  • Approachable, welcoming, hospitable
  • Community-minded and community-building in an inspiring environment

Holistic but practical liberal arts education

  • Value-oriented
  • Fun


Connect with Admission

Furman University is one of the nation's premier undergraduate liberal arts colleges. We offer outstanding academics, opportunities for a broad range of talented students with a passion for learning, a robust arts program, and NCAA Division I athletics.

Want more information about the admission process at Furman?

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Once you see our campus, making the right college decision will be so much easier.

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Undergraduate Evening Studies provides adults the opportunity to receive an education from one of the premier liberal arts universities in the nation.

Whether you are starting or continuing your education, or have been away from the classroom for a few months or several years, our program provides many services to assist you with accomplishing your educational and professional goals.

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Our graduate studies program is designed for the professional educator.

We know the challenges teachers and administrators face every day, and we are committed to helping you become a leader within your school system or district.

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  • 50th Anniversary of Desegregation at Furman
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