Jo Jorgensen understands the needs of CEOs because she has been there. She was part owner and later served as President of DigiTech, Inc., a software duplication firm that grew to 25 employees and did $2 million worth of business for companies like NCR, AT&T, and Rockwell Automation. Her business career began at IBM as a marketing representative, after earning her MBA at SMU. She left IBM to start her own company, which provided computer hardware and software to the accounting industry in parts of South Carolina and North Carolina. This eventually led her to the software duplication business, where she ran a successful business for almost a decade before beginning her consulting career. Enjoying the challenges of running her own business, Jorgensen pursued her interest in discovering how to create the best work environments, in which employers and employees work toward the common goal of providing the best customer service given the usual limitations found in business. With this in mind, she received her Ph.D. in industrial/organizational psychology to begin consulting.