Cathy Edwards Ovington's dedication to Client-Focused Selling comes from over 25 years of success with this sales approach. She has delivered hundreds of sales workshops based on this process, which focuses, from start to finish, on understanding and meeting your clients' most critical needs. She also facilitates strategy sessions focused on effectively positioning and marketing your products and services. Cathy has an M.B.A. in Computer Applications and Information Systems from NYU, and a B.A. degree in English from Lafayette College. She has studied in Mexico at The University of the Americas. Clients include CMP Media, Disney, Int'l Association for Exhibition Management, Inc. Magazine, Putman Media, Sears, The Times-Mirror Company and US West. Prior to consulting, Cathy was with Ziff-Davis for ten years, where she developed and directed sales and marketing staffs; collaborated with management teams to develop strategic marketing plans; and traveled extensively in Europe to consult in marketing development and sales training for new business ventures.