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Furman Home Page / Faculty & Staff
Strategic Marketing and Communications Plans
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Strategic Marketing and Communication Plans
Marketing plans and strategies and detailed media campaigns can reinforce and
deliver brand messages to targeted audiences. Marketing & Public Relations
can develop both short-term and long-term strategic plans, identify and recommend
the right media and materials for you, and negotiate rates and time periods
for maximum response. Once a marketing plan is established, we place the media,
and assist you in tracking response and monitoring its effectiveness. Print,
radio, television and Internet advertising can stand alone or support existing
campaigns. In addition to these broad services, the following specific services
can be found.
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