Introduction to the field of marketing with a detailed study of the marketing concept, including market segmentation, consumer behavior and external environments. Focus on processes of product development, pricing, distribution and promotion. For non-Business Administration majors only.
Introduction to fundamental principles and methods of Behavior Analysis as applied to performance improvement in organizations. Students will interview local business managers/owners, learn to pinpoint areas for performance improvement, develop measurement systems, and design and evaluate evidence-based solutions to performance-based workplace deficiencies.
Study of internal and external influences on consumer behavior as an applied science. Emphasizes behavioral, social, and motivational aspects of buyer decision-making. Underscores the dynamic relationship of the consumer to society, business strategy, and economic markets.
Whether working in private sector, not-for-profit, or government organizations, managers are confronted with the needs to 'manage by the numbers' and to motivate, lead and inspire the people who surround them. These two aspects of management are fraught with hazards associated with mathematical reasoning, the interpretation of data, and the understanding of human behavior. This seminar examines the key issues associated with management literacy, with illustrations drawn from situations that confront today's managers and leaders in their professions and everyday lives.
Exploration of the effects of human activities, consumption patterns and the complexity of human behavior on sustainable development. Application of the science of human behavior to complex problems such as sustainable consumption, human health, poverty, equity, and food security.