Name Title Description


Marketing Principles

Introduction to the field of marketing with a detailed study of the marketing concept, including market segmentation, consumer behavior and external environments. Focus on processes of product development, pricing, distribution and promotion. For non-Business Administration majors only.


Performance Management

Introduction to fundamental principles and methods of Behavior Analysis as applied to performance improvement in organizations. Students will interview local business managers/owners, learn to pinpoint areas for performance improvement, develop measurement systems, and design and evaluate evidence-based solutions to performance-based workplace deficiencies.


Consumer Behavior

Study of internal and external influences on consumer behavior as an applied science. Emphasizes behavioral, social, and motivational aspects of buyer decision-making. Underscores the dynamic relationship of the consumer to society, business strategy, and economic markets.


Human Systems

Exploration of the effects of human activities, consumption patterns and the complexity of human behavior on sustainable development. Application of the science of human behavior to complex problems such as sustainable consumption, human health, poverty, equity, and food security.


Connect with Admission

Furman University is one of the nation's premier undergraduate liberal arts colleges. We offer outstanding academics, opportunities for a broad range of talented students with a passion for learning, a robust arts program, and NCAA Division I athletics.

Want more information about the admission process at Furman?

Contact us

Once you see our campus, making the right college decision will be so much easier.

Plan a visit

Undergraduate Evening Studies provides adults the opportunity to receive an education from one of the premier liberal arts universities in the nation.

Whether you are starting or continuing your education, or have been away from the classroom for a few months or several years, our program provides many services to assist you with accomplishing your educational and professional goals.

Apply now

Our graduate studies program is designed for the professional educator.

We know the challenges teachers and administrators face every day, and we are committed to helping you become a leader within your school system or district.

Apply now
  • Furman University