November 2001

Furman United Way campaign surpasses goal

When Kim Adams Keefer announced in September that Furman's 2001 United Way fund-raising goal would be $45,000, a 12 percent increase over last year's record effort, there were plenty of skeptics.

After all, most employees tend to contribute less during an economic downturn. And 12 percent is a sizable increase.

But as the seven-week campaign came to a close in late October, Furman had surpassed this ambitious goal. The Furman campaign was so successful, in fact, that the university was recognized at the United Way of Greenville County midway report luncheon last month.

While boosting contributions among faculty and staff, Keefer, director of Student Leadership Programs, and student Katrina McClanahan pioneered a student campaign, which raised more than $5,000.

As part of this campaign, students had the option of contributing the cost of a meal on their meal card to the United Way campaign. More than 1,400 students participated in this option, which raised more than $3,700 and included a $500 donation by ARAMARK.

Students also collected money as part of Greek Week and during other events. Most of the funds raised through the student campaign will be donated to the New York and Washington, D.C., branches of the Red Cross to support the relief efforts tied to the September 11 tragedy.

"I think it's been really refreshing to have everyone contribute to this one campus-wide event, " says McClanahan.

The United Way of Greenville County, which supports approximately 40 health and human service organizations in Greenville County, has a campaign goal of $11.5 million for 2001.

Last year, the non-profit agency raised more than $10 million for area charities. For more information about United Way services, including information about how employees can take advantage of programs such as after-school childcare and student tutoring, visit the Furman United Way Web page.
-- Aynoka Bender

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